Whether you already own an established candy company or are hoping to start up a candy business, you need to keep several things in mind. While your candy should taste delicious, it is equally important to spend a lot of time thinking about packaging. The way that your candy is packaged can make a big difference in whether a consumer picks up a box off the shelf or places an online order; if your packaging is not enticing, people will never even taste the candy that your company produces.
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